AEO · GEO · LLM DISCOVERY
Make your business easier to understand across search experiences
Clear, accessible and credible information for people researching your services in traditional search and AI-assisted answers.
What are AEO and GEO?
Answer Engine Optimization focuses on useful, direct answers. Generative Engine Optimization describes work intended to improve discovery in AI-generated search experiences. These labels overlap with SEO and content; they do not replace a sound website.
Start with facts you can support
Explain what your business does, who it serves, how the work is delivered and what evidence supports its claims. Keep names, offers and business information consistent. Original expertise adds more value than rewritten generic articles.
Discovery review
Review accessible pages, business descriptions and a defined set of buyer questions. Record platform, query and date for observed answers.
Useful answers
Give the direct explanation first, then practical details, examples and limitations. Use descriptive headings and tables where they help readers choose.
Technical access
Review crawl controls, rendered text and page structure. Check current platform documentation before making crawler-specific changes.
Evidence and entities
Identify authors where appropriate, support claims with sources and describe real work. Structured data must match visible information.
One coherent strategy
A separate page for ChatGPT, Gemini or Perplexity needs a distinct buyer problem and delivery scope. Otherwise a parent service page can explain the shared work without overlapping commercial pages.
Project process
- Define audience, offers and buying questions.
- Review existing information and supporting evidence.
- Prioritize explanation, access and consistency gaps.
- Implement approved improvements.
- Observe documented queries and available referrals.
- Review business outcomes separately from mentions.
Measure observations honestly
Record tested questions, cited URLs and observation dates. Responses can vary between tests. Analytics attribution may be incomplete. An AI mention, search impression and sale are different measurements.
Common questions
Can you guarantee AI citations?
No. Third-party systems choose answers and sources. A useful agreement defines the work, monitoring and reporting.
Do I need hundreds of FAQs?
No. Add questions when they resolve genuine buyer uncertainty. Avoid repetitive content that is difficult to maintain.
Does structured data guarantee visibility?
No. It describes supported content in a machine-readable form; it does not guarantee selection.
Prepare your discovery brief
List the audience, offers, common questions and factual evidence available for your business. Connect this work with SEO and the wider service framework.